#TBT: Dodgers Show What Being Audience-Oriented Means
- DATE: October 2, 2014
- POSTED BY: Jessica Koslow
Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. The Dodgers have made it into the playoffs again this year by clinching the NL West, and their first game of a five-game division series is tomorrow against the St. Louis Cardinals. Around this time last year, Jim commended the Dodgers for being audience-oriented and long-term focused for actions like rewarding car poolers. Always keep in mind: If you’re in sports marketing or theater marketing or music marketing, you’re …