What’s the Definition of an Ideal Evening Out? Survey Says …

Jim often writes that everyone in the business of live entertainment and arts should be audience-oriented. He’s also written about the convenience gap faced by our industry, and how important it is to combat it by avoiding increased friction in getting people to shows and events. Pittsburgh Symphony Orchestra is taking steps to address both of these concerns. Pittsburgh Post-Gazette‘s Elizabeth Bloom reports on “a study conducted last year by a marketing research firm to help the¬†Pittsburgh Symphony Orchestra understand …

Read More