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Heroes Don’t Always Wear Capes & More Storytelling Tips

Writer Kelton Reid makes an important point in his Copyblogger post: "Without a story, it’s almost impossible to spark imagination." Telling memorable stories is key to reaching your audience. Reid offers three simple models for building your audience with storytelling. We share one model below: "The movie studio model Take a page from a small, but incredibly talented, four-person motion graphics company from the late ’70s. It was originally called the Computer Graphics Lab (CGL) but became famous via Lucasfilm, and is...

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Marketing

Create More Engaging Emails With These Easy Tips

According to Search Engine Land, about 269 billion emails were sent and received each day in 2017! Which means, it's a tough task to get your patrons to open, read and act on your email. Author Gisele Navarro shares a few tips to help ensure that your emails are being read. We've highlighted a few below, and you can learn more about making your emails irresistible here: "Setting the scene: What better way to get your foot in the door than sparking...

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