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Social Media

On Pinterest? Here’s How to Connect With Fans in Your Town

Sure, it’s nice to have followers from all over the world, but realistically it’s the people that live near your venue that are going to become regular fans of your shows. The tricky part is, how do you find them on social media? Alisa Meredith at Social Media Examiner has outlined some clever strategies to target locals on Pinterest. You can click here for the full article and see our favorite tips below: “#1: Add Geographic Information to Your Profile …

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Advertising

Tips to Use Promoted Pins on Pinterest

Is your organization using Pinterest? It can be a great way to show off your events and catch the eye of potential fans. And if you want to up your game, you can try Promoted Pins, which are essentially ads that get placed within people’s Pinterest feeds and search results. For help getting started, Social Media Examiner outlined several tips. You can read the full article here and scroll down to get started: “Why Promoted Pins? Pinterest’s promoted pins, which …

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Marketing

Are You Marketing With Pinterest? Here’s How to Get Started

Pinterest isn’t a social media giant like Facebook or Twitter (although it is expected to reach more than 47 million Americans in 2015), but that doesn’t mean it can’t be a valuable part of your marketing plan. If you haven’t really begun a Pinterest marketing plan or even if you have and want a little more guidance, these tips from Search Engine Journal can help you out. They’ve outlined four steps to get your Pinterest profile up and running: Step …

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Technology

Why Pinterest’s Buy Button Will Change E-commerce Forever

Just like Facebook and Twitter, Pinterest has announced it will add a buy button to the social platform. And, according to HubSpot Blogs, it will change e-commerce forever. Why? Because people go to Pinterest with shopping in mind. Some new research from Shopify supports this thinking: The average amount spent per Pinterest referred order is $50, the highest of all major social networks, and 93% use Pinterest to plan purchases and 96% use Pinterest to gather product information. Read more …

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Technology

How to Use Pinterest (Creatively) in Your Marketing Plan

With over 70 million users, Pinterest is an incredible place to market your business, reports HubSpot in its recent article, “12 Pinnable Pinterest Pins That Teach You How to Use Pinterest.” According to author Kathryn Wheeler, “Pinterest’s brilliant user experience makes it so simple to browse through photos and bookmark products, gift ideas, or articles (and much more) that you want to come back to later.” But where do you begin when creating a marketing strategy for Pinterest? We’ve selected …

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Advertising

Even Virtual Stuff Needs a “Cover”

In a way, a live event is a virtual good. There’s a bit of irony in that, too, because we associate “virtual” with our new, modern world, whereas live events are as ancient a “product” as humankind produces. It’s not hard to picture a particularly rakish Neanderthal smartass standing on a rock telling jokes as his two burly buddies stand at the opening to the cave collecting payment in the form of berries or a mammoth steak. A live event …

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