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Experience

Are Latecomers Really Welcome?

We post about theater etiquette quite a bit here on Selling Out. (You can see people’s biggest theater etiquette pet peeve here.) Maddy Costa writes about relaxed performances for Exeunt Magazine: This “means every performance starts with an announcement that latecomers are welcome, as is a return to the performance for anyone who needs to leave to use the toilet or get a drink or just have a quiet moment in the chill-out room, and movement both physical and vocal …

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Marketing

Your Most Effective Marketing May Not Be Done by You

The Story of Telling makes a great point: “When value is demonstrated rather than described it immediately becomes more relatable.” The site uses Harley Davidson as an example, stating that the company’s “most powerful marketing isn’t the detail about engine size, speed or low-end torque that’s written in the brochure — it’s the stories riders tell about the feeling they get when they ride one.” The takeaway: “Showing is more powerful than telling because it reflects the customer’s desire, problem …

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Experience

Photo Snapping Fans Are Happy Fans

Most of the time, those aren’t lighters you’re seeing at concerts these days. They’re phones flashing as fans snap pics of the stars on stage, of themselves, of the venue. Whatever your opinion of picture taking during shows, according to a new study by a team of researchers from the University of Southern California, Yale University and the University of Pennsylvania, “taking time to snap photos of experiences like concerts and vacations helps us enjoy those experiences more,” reports CBC News Canada. Apparently, there’s …

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Social Media

Make Your Instagram Captions Pop — Here’s How

Sure, Instagram is all about the photos — but the photo captions matter, too. “It’s where you can explain what the photo is about, tell your followers to take action, or crack a joke that makes your content all the more delightful and shareable,” writes Lindsay Kolowich for HubSpot. Here are a few of Kolowich‘s tips to help you write better Instagram captions: “• Front-load the important stuff: The maximum character count for an Instagram caption (2,200 characters) is basically a …

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Social Media

Instagram Inspiration: Photo and Video Ideas

Lindsay Kolowich put together a list of 18 photo and video ideas to spark inspiration for what to post on Instagram. We’ve highlighted two below, and then read all 18 at HubSpot. “• Behind-the-scenes shots Instagram is a great platform for humanizing your brand, and giving your audience a sneak peek at what goes on behind the scenes is one way to do that. It’s also a good way to show followers what it’s like to work there, which is …

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