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Build More Excitement for Your Season

Here’s one way to build excitement for your season: Add an element of surprise. Becca Martin-Brown reports for the Northwest Arkansas Democrat Gazette: “Jason Miller, the executive director of the Arkansas Philharmonic Orchestra, has an interesting theory about this year’s season announcement. He isn’t going to make one. Instead, he says, he wants to surprise audiences as the year goes along.” Miller tells Martin-Brown: “We want to announce little nuggets at a time and build as much excitement as we …

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News

What Does It Mean When an Orchestra Closes?

Last week, Anne Midgette reported for the Washington Post that the Maryland-based National Philharmonic “had run out of money and would close.” Midgette shares the reactions she received from Post readers, plus her thoughts about orchestra closures and the current state of the classical-music world: “People get very agitated about orchestra closures. It signals, to some, the decline of society and all they hold dear. … You know what kind of news doesn’t interest people? News about orchestras doing well. …

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