Build More Excitement for Your Season
- DATE: September 27, 2019
- POSTED BY: Jessica Koslow
Here’s one way to build excitement for your season: Add an element of surprise. Becca Martin-Brown reports for the Northwest Arkansas Democrat Gazette: “Jason Miller, the executive director of the Arkansas Philharmonic Orchestra, has an interesting theory about this year’s season announcement. He isn’t going to make one. Instead, he says, he wants to surprise audiences as the year goes along.” Miller tells Martin-Brown: “We want to announce little nuggets at a time and build as much excitement as we …