Everything Is Marketing, Including Start Times

Check out this article about the change in start times on different kinds of shows. Here’s a key quote: “Empires rose and empires fell, but if there was one thing the world could depend on, it was the 8 p.m. curtain time for theater, opera, and classical music performances. That, however, was back in the 20th century. In the 21st century, if you don't check daily listings, you may be late for Act One. Though the Philadelphia Orchestra holds steady with...

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