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Marketing

Brush Up on Improving Customer Experience

It's worth repeating. Jim once wrote: Good service is the best marketing money you’ll ever spend. So, it's no wonder we spend time and money trying to improve online user experience. Ad Age offers advice from experts for marketers "looking to leverage tech to improve their website’s UX and build strong customer loyalty." We share two tips below, and then read the rest here: "Design your website around your why. A website is a purposeful entry point for information and action. Understanding why you...

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Experience

Is Customer Experience a Top Priority?

The answer to this question is obviously yes. Yet, according to Simpler Media’s latest State of Digital Experience report, businesses could be doing more to improve customer experience. Amy Gesenhues reports for Marketing Land that "nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority." Gesenhues continues: "Of the 325 digital customer experience executives surveyed by Simpler Media, 79% said digital customer experience (DCX) was an extremely or very high priority for their organization....

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Marketing

Personalize Your Emails — Here’s Why

Personalizing your customers' emails is a winning strategy. Look at these stats posted on MarketingProfs from an infographic created by ActiveTrail: Nearly three-fourths of marketers report that targeted messages and personalization of emails improve customer engagement. Personalized emails have been shown to deliver six times higher transactional rates than non-personalized emails. Over 90% of consumers have purchased at least one product or service as a result of an email campaign. Check out all of the surprising email personalization statistics from...

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Marketing

Think Outside the Industry: Nike Aims for Personalization

As part of its 2016 marketing plan, Nike is choosing to focus on ... you. According to PSFK, "Nike has seized the year as an opportunity to unite its sports and retail technology around a central mission: personalization." The central focus will be the revamped Nike+ app, which will consolidate retail, fitness and customer service processes into one digital tool. Reporter Adriana Krasniansky writes: "The app opens with a personalized “newsfeed” of products, announcements and training tips, paired with a digital storefront...

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