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Think Outside the Industry: Calvin Klein & Periscope

Fashion ads are often gorgeous, filled with beautiful people and merchandise, and maybe even a celebrity. So it’s only natural that we may be interested in the behind-the-scenes making-of those ads. Calvin Klein capitalized on that curiosity this past weekend by “using its Periscope channel to give fans a live, behind-the-scenes look at the making of its Fall 2016 advertising campaign,” reports Fast Company. The article continues: “Through Periscope, the Twitter-owned live-streaming platform, Calvin Klein will show viewers a mix …

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Take a Museum Tour — on Your Phone

Jim has written about the benefits of broadcasting live musicals. In The Sound of Audience, he wrote: “For every potential ticket buyer for this show whose itch has been scratched by the TV broadcast, there are 100 who learned about it first and now want to see it sometime. And probably 1,000 who’d heard about it and had some level of interest, and they’re now actively thinking about the show.” Last week the British Museum live-streamed a tour of its …

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