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Pricing

Sometimes People Prefer to Pay More

Terence McFarland, his team, and volunteers did a great job with LA Stage Day on Saturday. I had a group of eight or 10 very enthusiastic listeners for my discussion of pricing. It was late in the day and there was math involved, so given that, the energy was great. I talked about Revenue Per Seat and the potential dangers in managing by Average Ticket Price. We also had time to open the discussion up to any and all questions …

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Experience

Goldstar User Review: The Venue Matters

While not every live performance can be on Broadway or in a grand theater, this Goldstar user review does present evidence that finding a worthy and compatible venue for your show can make a difference in the overall enjoyment. Also, a fun show at a cool venue = people coming back for more shows, which is always a win. From The Oregon Tail Burlesque: You Have Died of Sexy show at Gorilla Tango Theatre in Chicago: “What a performance! I …

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Selling Out With

Selling Out With Randy Weiner

Randy Weiner and his partners are at the forefront of immersive theater, creating productions like Sleep No More, which takes place in 93 different rooms that audiences can wander through freely, and Queen of the Night, an interactive performance in a formerly abandoned nightclub. The playwright/producer and his team constantly strive to do something different – and it’s working. Here he explains what makes his shows so successful and also why he might be making the switch back to traditional …

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Experience

More about Making Great Work for Children

A couple weeks ago, I talked about how children are a great audience for live entertainment that isn’t being served well, and a lot of people responded supportively to this idea. Thinking more about that, one of the reasons that not enough of this content is being produced is that there’s a false assumption that if it’s “for” children, it isn’t “for” non-children. Being almost entirely non-children themselves, the people who produce this kind of content want to program for …

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Technology

Breaking Non-News: Amy Winehouse Not Touring as a Hologram

When technologies are new, people naturally make small-minded, limited assumptions about them. It’s human nature. Apparently, some fans of Amy Winehouse have heard (and probably started) the rumors that she would be touring soon, despite having died a few years ago, in hologram form. I predict there will never be a successful tour of a major star in hologram form. The reason I say this is that as soon as the technology is good enough to deliver a high-quality “performance” …

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Marketing

More Exposure Equals More Seats Filled

This is just basically me clicking “like” on Lyn Gardner’s thoughts about broadcasts not threatening the value of live theater (and I would add, of other live performance). Read it. Exposure to something compelling leads to more interest, not less. Obscurity is the enemy, not availability. Learn it, live it.

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Bright Ideas

Concert Window Founder Dan Gurney at TedxBroadway 2014

If you haven’t yet heard of Concert Window, here’s the scoop: You can webcast your performance from a venue or your living room all around the world. Musicians can make extra money and gain fans worldwide, and viewers can chat with others while enjoying the best seat in the house. And you can stream or watch on your smartphone, tablet or Apple TV. There are over 100 exclusive concerts a month — 210 shows in the next 30 days, to …

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Experience

Pick a Venue, Make a Statement

Site-specific performances aren’t common, but they happen. This is the first site-specific performance I’ve heard of where the site and the content have such a powerful connection. The show itself, The Death of Bessie Smith, is about a segregation-era hospital and the death of the famous blues singer of the title, but the hospital where it’s happening is on the verge of closure. The content of the play takes on social issues that in some ways resemble the issues raised by …

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P&L

No Special Rules Apply to “High Culture”

This article about the closing of the New York City Opera’s interesting because it explores several different themes about why the organization failed recently. It compares the death of the New York City Opera itself to the tragic life story of Anna Nicole Smith, who was the subject of the New York City Opera’s final performance. It may be intellectually interesting to try to find the broader cause of a failure like this one, but until someone does and shares …

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News

Who’s Winning the Nutty So Far?

As of today, the House Theatre of Chicago is in the lead for the seventh annual Goldstar National Nutcracker Award. But it’s super close, and anything can change. In fact, this is the big weekend for performances, so a LOT of reviews will come pouring in before we announce the winner a week from today. Keep up to date anytime by coming back to this page.

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