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Innovation

360-Degree Views of Carnegie Hall (and More) From Home

Last week, as reported by Wired, the Google Cultural Institute announced a new partnership with 60 performing arts institutes around the world to bring 360-degree view, live performances to online audiences. Which means “you can creep up behind a violinist, hover above Henry V during a monologue, even zoom in to explore every brushstroke on the theater ceiling.” This is yet another step in the right direction, because as Jim has written before, You Can’t Kill Demand for a Product …

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News

And the 2014 National Nutcracker Award Nominees Are …

The Goldstar National Nutcracker Award competition has begun. More than 70 nominees across the country are competing for the “Nutty” (a statuette), which is awarded to the winning Nutcracker along with a cash prize for the company’s education programs and the honor of being able to boast, “the best loved Nutcracker in the U.S.” This is the only award honoring live performances of the holiday classic. How does a production win the Nutty? Goldstar members rate the Nutcracker-themed productions they attend …

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Pricing

A Pay-Per-Laugh Performance?

Back in August, Jim shared an innovative idea about pricing in How to Do Pay-What-You-Want Better. He wrote: “But here’s an idea that uses a pay-what-you-want structure, but does it in a way that might be beneficial in the short and long term. Think of it as something like a reverse Kickstarter. In other words, the performance is happening no matter what, but it does have a “cost.” Now, this “cost” shouldn’t literally be the cost of one performance. It …

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Bright Ideas

A Song a Day Keeps the Doctor Away — Really

Grab your co-workers and start belting out a tune: According to this Newsweek story, a new trend is showing that singing and performing music with your co-workers is better for your health, creativity and productivity. Of course, many members of the live entertainment community probably already knew that, as performing is quite literally part of your job, but it turns out everyone — from the office staff to the backstage crew — can benefit from singing a little tune. If …

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Pricing

How to Do Pay-What-You-Want Better

Live entertainment and arts organizations sometimes do “pay-what-you-want” performances, where ticket buyers can decide how much (if anything) they want to pay to see a show. As a marketer and someone who knows a lot about the industry, I’ve never been a big fan of this tactic. Most of the time, it’s either a cop-out on the question of actually figuring out pricing to achieve the organization’s goals, or it’s a half-assed attempt to create “accessibility,” which can be better …

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Experience

Actors Share Their Tales of Outdoor Theater

Between rowdy audience members and broken mics, stage actors have plenty of things to worry about whenever they perform. Add in rain, wind and drunken passersby and you’ve got the makings for a disaster — or a particularly memorable night of theater. Alexis Solosky at The New York Times recently interviewed several actors and crew from the Delacorte Theater and other outdoor venues about their experiences. You can read the full article here but we put a few of our …

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Innovation

Arts Thriving in the Middle of Nowhere

In this New York Times article, Siobhan Burke profiles New Yorkers Mathew Pokoik and his wife, Aynsley Vandenbroucke, who bought 114 acres in Mount Tremper (pop. 1,100) — 10 miles west of Woodstock — and decided to build a center for experimental performance in what Pokoik calls “the middle of nowhere.” What started as a “desire to support independent artists like themselves, mainly from New York City” has grown into “a magnet for adventurous urban artists and a devoted local audience.” …

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ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them … • Crowdfunding works. That’s what the data reports for campaigns for theater and dance projects in the UK in the first part of this year. • British singer Sarah Brightman (Phantom of the Opera) wants to be the first to sing in space – and she’s willing to pay for it: $52 million. But she’s got some competition: …

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News

A Show You Should Sleep Through?!

Generally it’s a bad thing when your audience falls asleep during a performance, right? But for a few new shows, that’s exactly what they’re after. Melena Ryzik at The New York Times reported on a new trend of theater and art showings that are pairing sleep with performance with spectacular results. Ryzik spoke with our friend Randy Weiner (read about his stellar shows Sleep No More and Queen of the Night here), who said “he felt jealous when he heard …

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Bright Ideas

Another Musical for Broadcast — This is a Good Thing

First there was Sound of Music, and then the announcement of Peter Pan at the Holidays this year. Now NBC has announced that it’s going to broadcast The Music Man, though the date hasn’t been announced. Let me restate my unequivocal belief that this is good. It’s good because it means more people will come into contact with a live entertainment product. As I said before, more people saw Sound of Music on TV last December than saw a Broadway …

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