#MondayMotivation: The Potential Dangers of Average Ticket Price
- DATE: August 26, 2019
- POSTED BY: Jim McCarthy
Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Sometimes People Prefer to Pay More. At LA Stage Day in 2014, I talked about Revenue Per Seat and the potential dangers in managing by Average Ticket Price. We also had time to open the discussion up to any and all questions about pricing, and there’s one I’d like to share. If your mission (this mostly applies to non-profits) includes accessibility, how …