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Watch the Experts Talk Ticketing & Virology

This week Goldstar CEO Jim McCarthy spoke with virologist Dr. Vincent Racaniello and Cirque du Soleil alum Eric Valley about managing risks, handling patrons who refuse to wear masks, how we can take action as a community and more. Jim also shared the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the Replay: During the chat, Dr. Racaniello recommended listening to this episode of his podcast, which covers rapid COVID testing.  Help us keep the conversation going over on...

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Marketing

Brush Up on Improving Customer Experience

It's worth repeating. Jim once wrote: Good service is the best marketing money you’ll ever spend. So, it's no wonder we spend time and money trying to improve online user experience. Ad Age offers advice from experts for marketers "looking to leverage tech to improve their website’s UX and build strong customer loyalty." We share two tips below, and then read the rest here: "Design your website around your why. A website is a purposeful entry point for information and action. Understanding why you...

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Marketing

Celebrations Give Your Patrons a Reason to Go

A few years ago, we covered the Pokémon Go craze. We highlighted how businesses could get in on the excitement and five lessons for content strategy that the game could teach you. We've just learned, according to Shannon Liao at CNN Business, that Pokémon throws a celebration every year. February 27, 2020, was the annual celebration. Liao writes, "The company held various online events ... to engage with fans. One of them included asking fans to vote for their favorite creature...

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Marketing

Share Your Point of View

Last week, we asked, "Are You Promoting a Show or Lifestyle?" This week we're highlighting the benefits of having a point of view. For example, what values are you promoting and/or taking a stand for? At Goldstar, we think life gets better when you go out, sit or stand in a room filled with other people and experience something new (or fun or familiar). If your company believes in certain values, then most likely, your customers do, too. In her Xeim article, Molly...

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News

What Goldstar Rewards Mean For You

A few weeks ago, 10 million members woke up to find 300 Goldstar Rewards points in their accounts. They just magically appeared. If you look, you have them in your account, too. Now, for every $1 spent on Goldstar, members get 1 reward point. For every 400 points earned, they’ll get a $5 reward to spend on tickets. Thousands of people have already cashed in their points to save money on their next night out at your event. This program harkens...

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Experience

Are Latecomers Really Welcome?

We post about theater etiquette quite a bit here on Selling Out. (You can see people's biggest theater etiquette pet peeve here.) Maddy Costa writes about relaxed performances for Exeunt Magazine: This "means every performance starts with an announcement that latecomers are welcome, as is a return to the performance for anyone who needs to leave to use the toilet or get a drink or just have a quiet moment in the chill-out room, and movement both physical and vocal...

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#MondayMotivation

#MondayMotivation: Hard to Use — That’s Where We Live

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Does Our Industry Make It Harder to Buy Tickets on Purpose? Here’s the thing about live entertainment: It’s inconvenient. It’s just a fact. A potential customer has to transport her actual human body to a place other than her own sofa at a time that she doesn’t get to choose. That may sound stupid and obvious, but that’s only because it IS...

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Marketing

Give Your Patrons What They Want: Expertise

Boost your patrons' confidence and, hopefully, it'll boost your sales. PSFK reports, "Consumers gauge their brand loyalty by the level of service they are being provided. Accordingly, retailers are increasingly focusing their efforts on offering expertise at all stages of the shopping experience ... " The post highlights a few companies that are investing in services "designed to boost the confidence of consumers at every stage of their journey." We've highlighted one example below, and you can check out the others here: "Best...

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Marketing

Do Your Patrons Know What You Stand For?

In our constant search to engage with our patrons, PSFK offers us a few examples of brands highlighting shared values to build connections with consumers. PSFK also points out ways you can help your patrons understand your personality, products and what you stand for. "• Share the process behind the products and services to connect directly with consumers who value ethics, craftsmanship and quality. • Ensure a standard of authenticity and transparency in all communications to build brand trust and connection." Check out...

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Marketing

#WednesdayWisdom: Commitment vs. Inconvenience

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Superpowers, Part Two. Editor’s Note: For this series, Jim writes about our superpowers — the ones that we in the live entertainment business have — and their corresponding forms of kryptonite-like weaknesses. In the live entertainment business, we have superpowers. I talked about one recently. Sadly, as Superman knows, sometimes those superpowers come with superweaknesses. Today, we’re talking about a superpower...

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