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Experience

Word Stock Update: Immersive Gets Mainstream Media Attention

A couple weeks ago, I suggested you hold your stock in the word “Immersive.” If you did, you’re looking at big imaginary profits today as it continues to get discussed in larger and larger outlets. Time’s Richard Zoglin asks “Has Theater Lost Its Mind?” as the trend toward these immersive shows grows in New York and around the country. Of course, he’s being tongue-in-cheek, and he gets it right when it comes to answering why these productions are working. He …

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Innovation

The Next Step After Immersive Theater

This is a very strong idea. According to this Wall Street Journal article, people in China are enacting real-life versions of a popular type of Japanese online game known as Takagism. They’re locking themselves in converted bomb shelters, residential apartments and office complexes, and they must escape by solving riddles and brain teasers. It takes the idea of immersive theater, like Sleep No More and Here Lies Love, and makes it not just immersive but participatory. Note that there is …

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