What’s the Use of a Paper Ticket?

I really enjoyed this piece, written by Matthew Lew, about the redesign of paper tickets for shows. In it, Matthew suggests some very smart and interesting ways that Ticketmaster specifically can improve the look and usefulness of the paper tickets that it prints. In our hearts, we know the paper ticket is doomed. Print-at-Home tickets are a temporary solution that in a few years will seem as quaint as paper tickets themselves. You already get tickets on your phone in...

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