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#TBT

#TBT: Are You Thinking of Your Audience When You Create Your Work?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Do You Refuse to Pander? Do You Think You’d Be Good at It If You Tried? Sometimes there’s a discussion among arts and theater producers that goes like this: A: We have to think of our audience when we create our work. B: No, we must only think of ourselves and our art. Otherwise, it’s pandering. A: No, it’s not pandering because we have to think of BOTH the audience and ourselves/our art. B:...

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Experience

Audience-Oriented Rears Its Head Again

Back in January, Jim commented on Dan Visconti's article, “The Audience Is the Most Important Instrument”: "I don’t even want to add much to it, except to say that there’s a term I use that matches the sentiment Dan expresses: audience-oriented. Everyone in the business of live entertainment and arts should be audience-oriented. I hate the word “pandering” because it implies that the person who refuses to “pander” could, if he or she just chose to, churn out some crap that...

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Experience

Don’t Tell Me You’re Not Doing This for an Audience

Because if that were true, you’d do it at home or in a closed studio. Dan Visconti, whom I’ve never met, has written a piece that, if I were an expert in classical music, I might have written. It’s called “The Audience Is the Most Important Instrument," and you should read the whole thing. I don’t even want to add much to it, except to say that there’s a term I use that matches the sentiment Dan expresses: audience-oriented. Everyone in...

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