This week, Goldstar CEO Jim McCarthy was joined by American Shakespeare Center’s Ethan McSweeny and pharma/biotech attorney Denise Esposito.  Their chat drills down on what the process looks like for getting a vaccine and what organizers are doing to mitigate risk and bring audiences back now. They discuss a variety of solutions, including staff “bubbles,” outdoor and virtual events, and even special HVAC systems to reduce virus spread. Jim also shared the latest Return Readiness Score and insights from our …

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Did you catch our expert chat last week? Goldstar CEO Jim McCarthy shared results of the second round of the ongoing consumer sentiment survey. He also chatted with Johns Hopkins University’s Dr. Joshua Sharfstein and Nederlander’s Jamie Loeb about the challenges of reopening venues.  Watch the replay to see:  How consumer sentiment has evolved during the month of May If air conditioning is your friend or foe Why fever testing won’t reduce risk The risks of indoor vs. outdoor venues  …

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People are browsing at a North Face store — when the floor starts to slide away. Luckily, the walls have rock-climbing holds. Then, as this Adweek article reports, “a perfect North Face item descends from the heavens, just out of their reach, and a 30-second timer appears.” Watch the video below of people shopping at a North Face store in Korea to see what happens next.

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Demand for live entertainment ticket sales have stood the test of time, and that’s a good thing. But if there’s one thing that can change that demand level fast, it would be the perception that going to a show is unsafe. Live entertainment is already inconvenient and expensive compared to other forms of entertainment. Add “unsafe” and in the long term, that’s too many strikes. People will go home for good. Fortunately, as a rule, shows are very safe, but …

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