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We Can’t Wait for a Vaccine — Experts Talk Strategy for Safely Producing Live Events

This week, Goldstar CEO Jim McCarthy was joined by American Shakespeare Center’s Ethan McSweeny and pharma/biotech attorney Denise Esposito.  Their chat drills down on what the process looks like for getting a vaccine and what organizers are doing to mitigate risk and bring audiences back now. They discuss a variety of solutions, including staff “bubbles,” outdoor and virtual events, and even special HVAC systems to reduce virus spread. Jim also shared the latest Return Readiness Score and insights from our …

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News

Is the Public Ready to Return to Live Events? What the Data Says …

Did you catch our expert chat last week? Goldstar CEO Jim McCarthy shared results of the second round of the ongoing consumer sentiment survey. He also chatted with Johns Hopkins University’s Dr. Joshua Sharfstein and Nederlander’s Jamie Loeb about the challenges of reopening venues.  Watch the replay to see:  How consumer sentiment has evolved during the month of May If air conditioning is your friend or foe Why fever testing won’t reduce risk The risks of indoor vs. outdoor venues  …

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Marketing

A Good Time for Your Patrons to Buy? While They’re Out

What better time for your patrons to buy tickets to your event than when they’re out — having fun, thinking about the fun they’re having, and wanting more. Online fashion brand Outdoor Voices is offering outdoor shopping experiences. PSFK reports, “Athleisure retailer Outdoor Voices created an innovative way to blend its brand message — to get people moving, outdoors and having fun — with its products, designing a pop-up experience that directed people to outdoor trail locations where they could view …

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Experience

What We Can Learn From the Mass Appeal of Outdoor Events

In the arts, there’s often the ambition to be accessible for all, explains Jonathan Goodacre in this Arts Professional article. Well, according to a recently completed study by the Audience Agency, “outdoor arts consistently attract an audience that is representative of the population as a whole.” Goodacre continues: “Is it as simple as the fact that they are free? Price incentives have not always worked at generating audiences across other areas of the sector, so it must be that there’s …

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Promo of the Week

Promo of the Week: North Face Shoppers’ Challenge

People are browsing at a North Face store — when the floor starts to slide away. Luckily, the walls have rock-climbing holds. Then, as this Adweek article reports, “a perfect North Face item descends from the heavens, just out of their reach, and a 30-second timer appears.” Watch the video below of people shopping at a North Face store in Korea to see what happens next.

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Experience

10 Reasons to Applaud Open-Air Theater

Outdoor productions are getting better box-office receipts, attracting new audiences and posing more interesting artistic challenges, according to Kitty Knowles & Nick Clark’s article in The Independent. You should read the entire article, but here are 10 reasons (picked from the article) why open-air theater is becoming more popular with everybody — audiences, actors, directors, producers. 1. A wider variety of shows being staged 2. Informality of the performances 3. Novelty of seeing a play in an unusual and beautiful …

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News

Imagine what Happens to Sales If Ticket Buyers Feel Unsafe

Demand for live entertainment ticket sales have stood the test of time, and that’s a good thing. But if there’s one thing that can change that demand level fast, it would be the perception that going to a show is unsafe. Live entertainment is already inconvenient and expensive compared to other forms of entertainment. Add “unsafe” and in the long term, that’s too many strikes. People will go home for good. Fortunately, as a rule, shows are very safe, but …

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