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Goldstar Event Organizers’ Strategy for Mid-July

Twice a month, Goldstar is surveying its event organizers across the country to see when they plan on reopening their venues and if they’re trying online events. The results from Mid-July: [click on the image to enlarge] [click on the image to enlarge] Check back here for the next round to see how reopening timing evolves. You can also watch our live expert chat series to see the latest results and get advice from event organizers, virologists and more. 

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News

Raising Donations in a Crisis: Q&A With Karen Brooks Hopkins

Recently, Jim chatted with fundraising expert Karen Brooks Hopkins to see what live events organizations can do to raise funds when they can’t produce in-person events. You can watch the full conversation here, or read on for an excerpt of their conversation (which we'll post in three parts). First, a little about Karen: The Brooklyn Academy of Music President Emerita has more than 30 years of experience in fundraising and is the author of Successful Fundraising for Arts & Cultural...

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News

Now Is the Time to Support Live Entertainment and Arts

Editor’s Note: Jim sent this message to Goldstar subscribers yesterday. Read on to see how Goldstar is working to help arts organizations during this difficult time. And if you'd like to set up a donation page for your organization here's the link. If you love live entertainment, arts, plays, concerts, musicals, comedy, and everything in between, now is the time to show it. We’ve spent the last few days rapidly refocusing our efforts to make Goldstar a place where you can donate money to...

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#MondayMotivation

#MondayMotivation: Invest More in the Things That Drive Results

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: You Can't Cut Your Way to Greatness. When businesses and organizations reduce their costs, one of two things happens. Either they stop being able to do something useful that they previously could do, or they stop wasting resources that weren’t doing them any good. Of course, it’s more nuanced than that. Most budget cuts probably do at least a smidgeon...

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Experience

Is Customer Experience a Top Priority?

The answer to this question is obviously yes. Yet, according to Simpler Media’s latest State of Digital Experience report, businesses could be doing more to improve customer experience. Amy Gesenhues reports for Marketing Land that "nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority." Gesenhues continues: "Of the 325 digital customer experience executives surveyed by Simpler Media, 79% said digital customer experience (DCX) was an extremely or very high priority for their organization....

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Marketing

Your Checklist for Social Media Marketing

Social media is a crucial part of any organization's marketing plan. Tony Bradley shares four tips to help streamline your process to get better results out of your social media marketing efforts. We share one tip below, then you can read the rest. "Set your goals Because your goals are the guiding compass to your campaigns, it’s crucial for you to define them clearly before you start. Whether you’re publishing a new post, running a new social media contest, or putting together...

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Experience

People Don’t Remember the Details. They Remember the Feelings.

Southwest is being applauded for the way the airlines runs its business -- again. In his Inc. post comparing Southwest and another airline, Bill Murphy Jr. highlights a Maya Angelou quote: "People may not remember exactly what you did, or what you said, but they will always remember how you made them feel."   Murphy writes: "And those feelings develop based on our cumulative experiences: a combination of the shared experiences we all have from following the news, and our personal experiences interacting...

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#TBT

#TBT: Even Lions Can’t Play Where the Gorillas Play

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Develop a Niche. In nature, niches are pretty straightforward. Owls survive on mice and snakes while hunting at night, so as to avoid most bigger predators and to have less competition for food. That’s how they get it done. Lions have a niche, too; they travel in groups and hunt herds in big open spaces. Even they, bad asses of the animal kingdom that they are, can’t play where the gorillas play. Or...

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#TBT

#TBT: The Endless Struggle to Think Well of Yourself

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The Endless Struggle to Think Well of Yourself. The tendency toward arrogance and self-satisfaction is so natural. People start with a pretty high opinion of themselves, and even the slightest evidence they’re right is enough to prove the case. And many people have a hard time feeling good about themselves without also looking down on you and me. And that small seed can destroy companies, organizations and nations. No one I’ve ever...

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#TBT

#TBT: One Great Way to Grow Your Business

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The Power of Earning Your Way. Before I go further, I want to say that I don’t mean to be bashing anyone who feels differently about this issue than I do, and certainly anybody who has run an organization differently than I am about to suggest has my respect. It’s tough making things work. Just ask any bank, car manufacturer, record company. Heck, just about anybody these days. Getting a...

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