How Your Venue Can Ace Millennial Marketing

When it comes to reaching millennials, authenticity is key. According to this PSFK article, L.A. grocery chain Erewhon is winning with millennials by being transparent about what they sell. In 2011, Tony Antoci bought the struggling stores, which only sell organic foods. Today the chain is “thriving,” especially with millennials, who, “according to Antoci, ‘just get organic.’” Jennifer Passas writes, “Immediately after buying the stores, Antonci worked on rebranding the shop and creating an ingredients list. The result was a …

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