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Marketing

Build More Excitement for Your Season

Here's one way to build excitement for your season: Add an element of surprise. Becca Martin-Brown reports for the Northwest Arkansas Democrat Gazette: "Jason Miller, the executive director of the Arkansas Philharmonic Orchestra, has an interesting theory about this year's season announcement. He isn't going to make one. Instead, he says, he wants to surprise audiences as the year goes along." Miller tells Martin-Brown: "We want to announce little nuggets at a time and build as much excitement as we can....

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#MondayMotivation

#MondayMotivation: Start From a Baseline of Zero

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Go Big or Go Home? Fixing a Broken Business Model. When people inside an organization either can’t or won’t confront the reality of their business model, bad things tend to happen. Symphonies and orchestras are having an increasingly hard time balancing their P&Ls. Here are two unfortunate but typical recent stories detailing these challengs, about the Green Bay Symphony Orchestra and the Delaware Symphony Orchestra. It’s...

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Marketing

Reaching Audiences Beyond the Concert Hall

It's a given: Most of us are "searching for new ways to reach audiences beyond the concert hall" -- Those are the words of Madeleine Careau, CEO of the OSM (Orchestre Symphonique de Montréal), as quoted in the Montreal Gazette. "For the next three years, the team from SAT [Société des arts technologiques] will spend a week each year recording OSM rehearsals and concerts to create immersive acoustic projects," reports Brendan Kelly. "The OSM already has opened a space just beside...

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News

What Does It Mean When an Orchestra Closes?

Last week, Anne Midgette reported for the Washington Post that the Maryland-based National Philharmonic "had run out of money and would close." Midgette shares the reactions she received from Post readers, plus her thoughts about orchestra closures and the current state of the classical-music world: "People get very agitated about orchestra closures. It signals, to some, the decline of society and all they hold dear. ... You know what kind of news doesn’t interest people? News about orchestras doing well. Or, indeed,...

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Experience

Is There a Right Way for Audiences to Behave?

Kaya Oakes got shushed at a Yo-Yo Ma concert, and she wrote an article about how the churchlike atmosphere that audiences expect at these concerts is killing classical music. Oakes shares how disruptive the shushing is (the woman does it to others in the audience) and about how the day before Yo-Yo Ma had performed at a strikingly different venue: a street party. Oakes writes, "I wish I could tell the shushing woman we need ways of experiencing classical music other...

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News

News & Noteworthy (Week of May 10)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em! Sharing Space, Orchestra Boosts Students' Performance: Eight years ago, one of Europe's best-known orchestras, Deutsche Kammerphilharmonie Bremen, began sharing a building with a secondary school in the northern German city of Bremen, reports Matt Pickles for BBC. "Since then the school's...

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#TBT

#TBT: Even Lions Can’t Play Where the Gorillas Play

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Develop a Niche. In nature, niches are pretty straightforward. Owls survive on mice and snakes while hunting at night, so as to avoid most bigger predators and to have less competition for food. That’s how they get it done. Lions have a niche, too; they travel in groups and hunt herds in big open spaces. Even they, bad asses of the animal kingdom that they are, can’t play where the gorillas play. Or...

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Marketing

Cleveland Orchestra Targets Millennials With ‘Members Club’

The Cleveland Orchestra wants to make it as quick and easy as possible for busy, young people to see their shows live. So, they've created a 'Members Club.' Zachary Lewis of Cleveland Plain Dealer explains: "For a $35 monthly fee, set up with automatic billing, patrons gain membership to the club and the freedom to purchase a ticket to any orchestra concert at Severance Hall or Blossom Music Center for $10." Plus, the program is available via a smartphone app. Do you...

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Marketing

Are You Spending Enough Dollars on Digital?

For David Postill, the vice-president of marketing for Toronto Symphony Orchestra, the answer was clearly no. Since stepping into his role in January 2015, he's put digital first. Now, more than one quarter of its annual marketing budget is dedicated to digital media, reports Chris Powell for Marketing Magazine. "One of Postill’s first priorities was re-launching the TSO website with an emphasis on mobile functionality, followed by ... embracing what he called 'relationship-enriching' technology," the article continues. For instance, the website now...

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Marketing

When Jeans and a T-Shirt to the Symphony Is Good

When audiences clap at inappropriate times or wear jeans and a T-shirt to E.J. Thomas Performing Arts Hall, the folks with Akron Symphony Orchestra are happy: "They got someone who has never experienced classical music ... and they’ve enticed another person away from his or her smartphone, laptop, iPad or other device for live music," reports Crain's Cleveland Business. “Clap at the wrong time -- that’s awesome!" Paul Jarrett, executive director of the ASO since 2012, told Crain's. "We know that...

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