Archives

Experience

Serving Opera in a Soup Kitchen

We've talked about moving art out of traditional venues on Selling Out, and in his post Pick a Venue, Make a Statement, Jim talks specifically about when the site and the content have a powerful connection. Dance Magazine reports that, during the holidays, New York City's On Site Opera is presenting Amahl and the Night Visitors inside the Holy Apostles Soup Kitchen, which serves lunch to the homeless on weekdays. "The one-act opera recounts the story of the three wise men...

Read More

Marketing

More About The Future of Opera

"To save opera, we have to let it die," writes Olivia Giovetti for The Washington Post. She continues: " ... selling opera to the next generation means selling opera to a more diverse and liberal demographic, which has more options than ever for entertainment. ... we must no longer romanticize the bygone eras of opera’s so-called golden age so much that we fail to imagine the genre’s future." In 2016, Jim commented on an article by Anne Midgette in the same...

Read More

Marketing

When Doing Good Gets People’s Attention

There are many ways to give back to our communities. Donating proceeds to a charity is one way; collecting canned goods or clothes is another. Billboard reports that the Metropolitan Opera is offering a pair of free tickets per performance through the end of this month to federal government employees during the current government shutdown. Not only is this a good deed that improves the quality of life for these employees, but it's also a great way to attract people's attention...

Read More

Marketing

Guaranteed Attention-Getter: An Opera of Orgasms

You're a Swedish opera house premiering your rendition of Puccini’s Turandot, and you'd like to attract younger audiences. What do you do? One sure way to get new patrons is to release an ad that's been labeled “The Opera of Orgasms.” The Swedish opera house Folkoperan hired an ad agency to produce a video of people, um, having orgasms. Adweek reports: "In the film, people in various — not necessarily glamorous — sexual situations express their climax to the tune of the...

Read More

Marketing

#Flashback Friday: “Exploiting” Opera Is the First Step to Making People Care

Happy Friday! Here's an oldie-but-goodie 2010 post from Jim: “Exploiting” Opera Is the First Step to Making People Care. In the U.K., there’s a show called Popstar to Operastar. True to its name, it’s a reality show about well-known pop stars trying their hand at opera and being eliminated one at a time, Dancing with the Stars-style. Here in America, DWTS has not only been a popular show, but it’s also gotten people interested in dancing again. Right here in Pasadena, two...

Read More

#TBT

#TBT: Does Opera Need a New Audience?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Does Opera Need a New Audience? Anne Midgette of the Washington Post published an interesting piece [on June 27, 2010] about the future of American opera. Here’s a key tidbit: “American opera is at a crossroads. A production of a new work at a large house costs millions of dollars — hundreds of thousands in commissioning fees alone. It’s a lot to spend on something geared toward the tastes of a narrow...

Read More

News

Opera a la Cart Shows Another Way the Arts Can Go Mobile

First it was food carts, which allowed chefs to start an eatery more easily and allowed diners to try a variety of dishes without going to upscale restaurants. Now in Portland, a city filled with food trucks and food carts, comes "Opera a la Cart." As OregonLive.com reports, it's just what it sounds like: A mobile cart with a stage, a handful of props and a cast of opera singers ready to perform songs to order. The songs are mostly well-known...

Read More

#TBT

#TBT: Give Me a New Reason to Say Yes

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Give Me a New Reason to Say Yes. Via Thomas Cott, here’s an article that explains the English National Opera’s artistic director’s frustration with the broadcast of some of their work into movie theaters. Here is the key tidbit: “'It is of no interest to me,’ he said. ‘It is not a priority. It doesn’t create new audiences either … My time is consumed with making sure the performance is absolutely...

Read More

Experience

Classical Music and Crypts: The Appeal of Unexpected Venues

Classical music performed in a crypt: It's a literal take on underground music -- and the brainchild of Andrew Ousley of Unison Media. The series is called The Crypt Sessions, and it features classical musicians performing in the crypt at the Church of the Intercession at 155th Street and Broadway in New York City. The monumental Gothic revival church is where Ed Koch and Alexander Hamilton are buried, and it was also a shooting location for the TV series 666...

Read More

Spotlight On

Spotlight On … Vulcan Lyric

There's a new arts organization in Philly: Vulcan Lyric. Maybe not exactly new, but after a two-year hiatus, Center City Opera is back with a new name and mission, according to David Patrick Stearns for The Inquirer. According to company general director Andrew Kurtz, the new name significantly omits the word opera because he plans to give equal time to musical theater. Last week, Vulcan Lyric kicked off its Summer Festival, offering four productions running through mid-August. Read more here about how...

Read More


Sign Up for Emails

VIEW PAST ARTICLES