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Now is the Time for Leadership and Loyalty

“Normal isn’t a goal.” That’s Jim McCarthy on the latest episode of Dov Baron’s Leadership and Loyalty Podcast. This is a can’t miss conversation on the transformational lessons from the live event industry during a crisis, from what it’s like to tell 10 million people not to go to live shows to managing morale and leading a new charge with Stellar.   

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News

How Do Goldstar Subscribers Really Feel About Going to IRL Shows?

Since the shutdown began, we’ve been surveying Goldstar subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with the latest results from the early April survey:

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News

Spotlight on Success: Creating an Online Event Franchise

Join Stellar Co-Founder Jim McCarthy and his guests, veteran music agent Craig Newman and performing arts promoter Aaron Zimmerman, for a chat on Thursday, April 15 at 4:00pm ET/1:00pm PT. They’ll talk about how they conceived and created the ingenious Watch With … series, where fans can watch their favorite movies alongside the stars, and how they went from an idea to creative and financial success. Watch With … is an example of the innovation possible with livestreaming. In a live venue, fans might be able …

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Innovation

The Sneaky Power of Pay-Per-View (And How You Can Harness It)

If you’ve ever seen one of those listicles online about the world’s richest athletes, you probably recognize a lot of the names, even if you don’t follow sports: LeBron James, Ronaldo, Lionel Messi, Tiger Woods.  But near the top of the most recent list is one name that’s not so well recognized, even by a lot of people who follow sports: Canelo Álvarez. He was the fourth-wealthiest athlete in the world on the Forbes 2019 list, above LeBron James, Aaron …

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News

Get online or fall behind — the experts on producing & marketing livestreamed shows

Stellar Expert Chat

Everyone in the live entertainment industry has a choice: get into online events now and be ahead of the game, or wait and fall really behind the curve. This week, Jim sat down with Broadway producer Ken Davenport and Geffen Playhouse‘s Director of Marketing, Patrick Brown, to talk about how they got started producing and marketing online events and what they’ve learned along the way. This weekend on Stellar, the Geffen is streaming the grand finale of their massively popular show, The Present, and Davenport is producing a virtual …

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Expert Chat

Join Our Expert Chat on Oct. 14: The Art of Producing & Marketing Livestream Shows

For our latest Expert Chat, we’ve tapped two incredible theater pros to discuss the art of producing and marketing livestreamed events. Patrick Brown (Director of Marketing at Geffen Playhouse) and Tony-winning Broadway producer Ken Davenport will share how they’re creating real revenue and bringing big audiences to their online events in the COVID era and beyond. Jim will also have the latest results from our on-going subscriber survey which includes the Return Readiness Score. When: Wednesday, Oct. 14 at 3:00pm …

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News

Goldstar Subscribers’ Return Readiness Score for Mid September

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from mid September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. For New York respondents specifically, the score was 46.6. If venues followed strict cleaning routines and social distancing policies, that number goes up to 51 out of 100. And a …

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News

Webinar: How to Stream & Ticket Your Show on Stellar

When the live entertainment industry shut down, we went to work. We built Stellar — a Total Show Management (TSM) system for online events. It’s built to help live entertainment and arts organizations incorporate online events as a major new part of their business. Online events represent the biggest opportunity for the live industry in a long, long time, so we at Goldstar have built Stellar to help live events survive the COVID crisis and thrive when it’s over. Join …

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News

Come Together — Online Shows & Real Revenue

There’s real revenue in livestreaming shows, right now. “It’s been a Godsend,” says Michael Amador, manager of one of the top Beatles tribute bands, The Fab Four. This week, he sat down with Jim to talk about how the band pivoted from touring to online shows in the wake of COVID-19. They break down the equipment needed, the initial investment and ongoing costs, as well as how the Fab Four used Stellar to ticket and stream their show. Michael even …

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News

Goldstar Subscribers’ Return Readiness Score for Early September

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. If venues followed strict cleaning routines and social distancing policies, that number goes up to 49 out of 100. And a bright spot: When asked how much they’re looking forward to …

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