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Surprising Stats That Could Boost Your Business

According to Convince and Convert, four billion people will be online by 2020 — which reinforces what Jim has written on this blog: Mobile gets you everyone. Below are a few more surprising statistics that confirm our need to be where the people are — and you can read more stats at Convince and Convert. “97 Percent of Adults Use Social Media 97 percent of online adults regularly visit social networks. Also according to Global Web Index, social media captures up to 30 percent …

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Marketing

Young Consumers Are More Likely to Read and Write Reviews

Does your organization post reviews of your shows and events? If you want to attract a younger crowd, it certainly seems like a good idea, at least according to this recent study from BrightLocal and Search Engine Land. A few key findings from their study: In the past year, 58 percent of consumers aged 18–34 have searched online for a local business at least one time per month. 97 percent of consumers aged 18–34 read local business reviews online. 89 percent of …

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