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#MondayMotivation

#MondayMotivation: Strong Channels Have Staying Power

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: On-Demand Audience. Do you need to own everything you use? These days, people, especially younger adults, say no to that question. Ownership, rather than being an advantage, feels like a burden. Cars, for example, are something that many urban millennial adults would far rather rent (in the form of something like Zipcar), use (as with Lyft or Uber) or just avoid (as...

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#WednesdayWisdom

#WednesdayWisdom: What’s the Must List for Working With On-Demand Audience Channels?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Must List for Working With On-Demand Audience Channels. Recently, I talked about the rise of the on-demand economy, and I wanted live entertainment and arts marketers to know that it’s not just cars and lunch you can get on demand. You can get ticket buyers and audience, too. But it’s important to take this further. Not all On-Demand Audience...

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#WednesdayWisdom

#WednesdayWisdom: The On-Demand Economy Is Huge and Growing

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: On-Demand Audience. Do you need to own everything you use? These days, people, especially younger adults, say no to that question. Ownership, rather than being an advantage, feels like a burden. Cars, for example, are something that many urban millennial adults would far rather rent (in the form of something like Zipcar), use (as with Lyft or Uber) or just avoid...

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Experience

Think Outside the Industry: Are You Changing With the Times?

"It’s amazing to me how quickly things go from cutting edge to tired," Jim begins his post Preference is Perishable. Keep Your Mindset Fresh. He continues: " ... in 2011? It’s too late to plead that things are moving too fast. You’ve got to be able to revise your mindset much, much faster than that. If food trucks and flip cams and Digg are already out, and they feel like they were just coming in, you’ve got to develop some kind of...

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Marketing

The Must List for Working With On-Demand Audience Channels

Recently, I talked about the rise of the on-demand economy, and I wanted live entertainment and arts marketers to know that it’s not just cars and lunch you can get on demand. You can get ticket buyers and audience, too. But it’s important to take this further. Not all On-Demand Audience channels are created equal. Or, to put it differently, you should work with On-Demand Audience channels that are set up for you to succeed. Here is my ‘Must List’ for...

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Innovation

BroadwayHD: A Netflix for Broadway?

Last week, the off-Broadway revival of Buried Child starring Ed Harris and Taissa Farmiga was the second show from New York to live stream, following the off-Broadway musical Daddy Long Legs last December. We covered the livestream of Daddy Long Legs and then afterward, we posted an infographic from the show's producer Ken Davenport that offered all sorts of answers to the habits and the desires of the livestreaming theatrical audience, including where they came from, how they watched and...

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Marketing

On-Demand Audience

Do you need to own everything you use? These days, people, especially younger adults, say no to that question. Ownership, rather than being an advantage, feels like a burden. Cars, for example, are something that many urban millennial adults would far rather rent (in the form of something like Zipcar), use (as with Lyft or Uber) or just avoid (as with mass transit). Here's a different example: Why aren't you buying all the movies you want to watch on iTunes? The answer is...

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Innovation

YouTube’s New Music Streaming Service Not Too Different

YouTube's going to be offering a service that replicates what's available from services like Spotify, Rhapsody and others that to me, with a few quirks of user interface preferences, really doesn't differ much for the consumer. But I have a hard time caring much about this. The established principle here is that there is a business model for the streaming of music online in which musicians and rights holders get paid, but what they'll get paid is pretty minimal. Why is...

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