One Sure Way to Make Customers Remember You

One way, according to Econsultancy, is to be funny. And reporter Jack Simpson highlights four brands with a funny tone of voice (ToV). We focus on two below, and you can read more about all four here. "Innocent Drinks Innocent is arguably the global benchmark for consistent ToV. Its strapline, ‘We make natural, delicious drinks that help people live well and die old’, pretty much sums things up. Website: When you enter the homepage you’re immediately hit with Innocent’s informal, easy-going way of talking. The navigation...

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