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#TBT

#TBT: Deception and Obscurity as Business Plan?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Deception and Obscurity as Business Plan? I saw this on Ticketnews, and it’s worth a mention. It’s a piece about the practice that many ticket brokers have of building dummy websites that look like the websites (kinda, if you’ve never used the internet) of the venue for the tickets you’re looking for. For example, a website themed in blue and white with some old-timey baseball script fonts in there saying …

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News

Obscurity Is the Enemy

Not availability. The New London Theatre in London’s West End holds a little over 1,000 people. On February 27, War Horse was performed in the New London. Therefore, a little over 1,000 people (at most) saw the show, right? Logical, isn’t it? Except that in reality, more than 150,000 saw it in real time via broadcast as it was being performed. The biggest hit so far for the National Theatre through its NT Live initiative, this performance got seen 150 …

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Marketing

De La Soul Is Not Dead. They’re Free (For 25 Hours).

De La Soul, semi-forgotten legendary rap group, is making all its music free to download today (February 14), so have at it! Naturally, interest in De La Soul and their ability to earn revenue is going to, as a result, plummet! At least, that’s the conclusion you’d come to if you think like those who fear things like live broadcasts and alternative delivery mechanisms for live entertainment. Of course, that’s not what’s going to happen. Many people, like me, are …

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Marketing

More Exposure Equals More Seats Filled

This is just basically me clicking “like” on Lyn Gardner’s thoughts about broadcasts not threatening the value of live theater (and I would add, of other live performance). Read it. Exposure to something compelling leads to more interest, not less. Obscurity is the enemy, not availability. Learn it, live it.

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News

Who Would Want to Keep Peter Pan in the Dark?

More people saw The Sound of Music Live! on television at the holidays last year than went to a Broadway show in the entire year. The availability and, I suspect, the popularity of the show led some people in what I think of as the Theater Suicide Cult to find any way at all to criticize the production and snipe about the various qualities of the performers. Just imagine the fits they had when they heard that NBC is perpetrating …

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