#TBT: 1 More Frame-Breaking Strategy for Theaters to Grow Audiences Faster

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It’s a continuation of the #TBT article we posted last week. 1 More Frame-Breaking Strategy for Theaters to Grow Audiences Faster We discussed how you might consider starting before the show starts and ending after the show ends. Now, we’re on to Frame-Breaking Idea No. 2: Not Starting at Zero With Every Show. In this case, sports franchises are an excellent illustration of my point. Suppose that the lineup of the Los...

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