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Innovation

In the midst of #TakeaKnee, How One Team Engages the Community

As live entertainment marketers, much of our time is spent racking our brains to develop new and innovative marketing campaigns. How can we reach and engage with more and more of our community and beyond? Just in time for football, The Bears have come out of hibernation with a fresh idea. The team has commissioned four street-art murals that both celebrate the team and beautify the city. According to Adweek, the NFL club hopes the ad campaign will establish "a closer...

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#TBT

#TBT: 3 Things the NFL Can Teach the Rest of the Live Entertainment Business

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: 3 Things the NFL Can Teach the Rest of the Live Business. The grizzly bear is about to crawl out of its winter hibernation chamber. All the creatures, great and small, in its domain must once again acknowledge its benevolent but certain rule. The National Football League is gearing up to get back in action. Many of my readers in the arts and theater world have eyes so glazed at this point...

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#TBT

#TBT: Why Do People Go to Live Events in the First Place?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. Why Do People Go to Live Events in the First Place? Last week, I talked about the NFL’s small problem with attendance. It’s a real issue, more for the potential future ramifications than today, but let’s keep it in context. This is a problem that, in other leagues, would go by a different name. For example, “fantastic, runaway success.” Heck, there are more teams at 100% attendance or higher than...

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Pricing

Would You Pay $18,000 to See Super Bowl XLIX?

Apparently, tickets peaked this past weekend for Super Bowl XLIX at $6,500, "making them the most expensive average ticket prices for any event," according to Daily Finance. That includes sports, music and theater. As of yesterday afternoon, tickets for Sunday's game were going for around $5,700. Last year at this time tickets to the Super Bowl were selling for $3,008. "People are placing more value than ever before on the live experience," Jim wrote in his post, Whenever Someone Says Modern...

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Marketing

How NFL Fans Use Mobile and What it Means for You [Infographic]

Whether or not you're working in (or even interested in) sports, this infographic from Thinknear.com has tons of valuable insights. One of the most intriguing finds is that NFL fans use their phones whether they're watching the game from home or in the stadium -- meaning, they're always connected. Are there ways you can utilize this information for your own marketing strategies? Got a comment or question? Join the conversation on Twitter or Facebook.

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Fans

Full Buildings Drive Everything

Success carries within it the seed of failure. The things that make something strong also make it vulnerable to future decline. The sports industry has a problem, and I feel obligated to point it out. Just as a few years ago, I identified some problems that the NFL was about to experience. I see structural problems for all major sports developing. On the one hand, things have never been better. The money and attention have never been greater. The NBA is...

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News

South Park Kicks Off With Redskins Name Controversy

In a recent guest post, What the NFL Can Learn From Broadway, we discussed the need for entertainment properties to change: "Today, live entertainment competes with so many other things for peoples’ attention. Now more than ever before we need to find a way to be relevant and current to audiences. In some instances, that includes evolving brands and content just as society itself has changed." Now, the creative geniuses behind the Broadway smash hit The Book of Mormon are using...

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Marketing

The Goal: Toss Out Pink Think

Back in April, Jim commented on the possible dangers of trying to appeal to a specific audience (like men or women). He wrote that "pink think" is outdated and that the reverse, or reverse pink think, doesn't work, either. Instead, he advised: Start with respect, move forward by understanding and finish with the hard work of making something the desired audience would actually like. The NFL is a good example of an organization doing just that. Not a case of "Bic...

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Marketing

“Popular” is Not the Opposite of “Relevant”

For this series, we've reached into the vault to share a few pieces that are still relevant today. If you have a moment, read the piece from the Los Angeles Times wherein two local L.A. critics talk about the small theater scene. It’s worth reading for its own merits, and it's an interesting discussion with a number of really perceptive insights from the two critics, Charles McNulty and Steven Leigh Morris. But one thing Morris said stood out that I want...

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News

What the NFL Can Learn From Broadway, or I’m an Indian Too

Recently, 50 members of the US Senate signed a letter urging the NFL to change the name of the Washington Redskins. The name of the DC team has been under scrutiny for some time now, and the issue has proven to be just as divisive as the daily politics the Capitol is known for. If you’ve kept up with any of this, you’ll know that among the reasons the name has not been changed include: "We have a fight...

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