Selling Out With Scott Kane
- DATE: September 30, 2014
- POSTED BY: Jessica Koslow
Last week, Jim wrote about -- and received in the mail -- a Newsies bobblehead, a promotional idea and a Broadway first from the minds of Scott Kane and the folks at Shorenstein Hays Nederlander in San Francisco. It's a bright idea that crosses lines between genres of live entertainment marketing: The San Francisco Giants introduced sports fans to bobblehead giveaways in 1999. The Newsies bobblehead promotion is already seeing success. How much? We got more details on this emerging...