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What’s Better Than Winning the Tony for Best Musical?

A profitable hit! The New York Times' Patrick Healy writes about following Broadway producer Joey Parnes of A Gentleman's Guide to Love & Murder to his first meeting with his ad agency, SpotCo, after winning the Tony for Best Musical. Sometimes winning a Tony boosts sales (Avenue Q) and sometimes it doesn't (or it does during the following summer and then stops, like in the case of Memphis)? Time will tell how A Gentleman's Guide to Love & Murder will...

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News

Break Out the Tissues for This Orchestra Marriage Proposal

What happens when you mix a surprise orchestra performance with a marriage proposal? Something unique, memorable and completely romantic ... Read more about the couple on The New York Times website.

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ICYMI

In Case You Missed It

Each week we’ll share a collection of articles we think are well worth reading. And now, in case you missed them … • The Milwaukee Symphony Orchestra successfully completed its $5 million emergency fundraising drive. Find out the breakdown of how they got it and their next steps for fiscal health. • The Canadian Museum of History, formerly the Museum of Civilization and Canada’s largest, most-visited museum, is launching a fundraising campaign, but it has set the bar very low for...

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Pricing

“The Lion King” + Dynamic Pricing = No. 1

While we're on the topic today of math, ticket prices and calculating revenue, Patrick Healy's article in The New York Times yesterday points out how "The Lion King" has used dynamic pricing to become the top-grossing show on Broadway in 2013. Is your organization using dynamic pricing?  

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News

Free, But At What Price?

Should MoMA's Abby Aldrich Rockefeller Sculpture Garden be open to the public free of charge? (It's now the price of museum admission: $25.) That's the question New York's Museum of Modern Art is mulling over, to the dismay of some and approval of others. Landscape architect Michael R. Van Valkenburgh says what makes the garden great is its "cloistered isolation." And yet another landscape architect, Ken Smith, says, “It probably would bring in people to the museum who might not...

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News

Grow Your Attendance With an Audience Orientation

It feels like you could just cut and paste this story from year to year, doesn’t it? But, if you’re in our business, even if you’re not in the arts, this should concern you. If you’re here, it’s because you want to sell out your venue, and if you don’t really care about that because your nonprofit feels that worrying about selling tickets is too crass for words, then how about this notion? If you were selling out, these numbers...

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