A profitable hit! The New York Times‘ Patrick Healy writes about following Broadway producer Joey Parnes of A Gentleman’s Guide to Love & Murder to his first meeting with his ad agency, SpotCo, after winning the Tony for Best Musical. Sometimes winning a Tony boosts sales (Avenue Q) and sometimes it doesn’t (or it does during the following summer and then stops, like in the case of Memphis)? Time will tell how A Gentleman’s Guide to Love & Murder will …

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While we’re on the topic today of math, ticket prices and calculating revenue, Patrick Healy’s article in The New York Times yesterday points out how “The Lion King” has used dynamic pricing to become the top-grossing show on Broadway in 2013. Is your organization using dynamic pricing?  

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Should MoMA’s Abby Aldrich Rockefeller Sculpture Garden be open to the public free of charge? (It’s now the price of museum admission: $25.) That’s the question New York’s Museum of Modern Art is mulling over, to the dismay of some and approval of others. Landscape architect Michael R. Van Valkenburgh says what makes the garden great is its “cloistered isolation.” And yet another landscape architect, Ken Smith, says, “It probably would bring in people to the museum who might not …

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