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Innovation

House Party + Live Orchestra = New Classical Music Fans

A string quartet performs for a small audience at a Groupmuse concert. Photo Credit: Wired.

When it comes to attracting new audiences -- especially those elusive millennials -- a company called Groupmuse has taken a delightfully unexpected approach. They’re basically “Uber, but for millennials who want orchestras in their living rooms,” says Wired magazine. Here’s how it works: Through the Groupmuse website, people can volunteer to host a live classical concert at their house (for free) and Groupmuse will match them up with classical musicians and a roster of guests, who’ll pay about $10 each...

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Innovation

To “Educate,” Entertain First

I was reading this article on the New York Philharmonic’s Very Young People’s Concerts. The series arose, apparently, when the younger brothers and sisters of the kids who showed up for the famous Young People’s Concerts got a little rowdy. Rather than giving those kids their first experience getting tossed out of a venue, the NY Phil did something much more wonderful, which was to create a series of concerts designed to entertain 3 to 6-year-olds. It’s very cool. What I...

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