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Experience

The Audience Has Five Senses. Why Not Use Them All?

I love this: London’s New Year’s Eve fireworks show this year was aimed at all five senses. When I was in first grade, the teacher brought in a little popcorn maker to explain the five senses to us: We could see the popcorn pop; we could hear the kernels explode; we could smell the delicious, buttery smell as it heated up; we could feel the bumpy kernels when they finished popping; and, of course, we could taste the popcorn when...

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Experience

Bigger Venues Providing Better Experiences

As a rule, smaller, better venues at higher prices will succeed as compared to larger, worse venues, even those that are so big that there will be very inexpensive tickets available there. Bruno Mars in Las Vegas in a 3,000-seat house should command some pretty decent prices, and a lot of people will walk out of that show having been dazzled by their experience. I see this trend continuing and extending. Someone will build a 400-seat venue that delivers...

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