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Marketing

Channel Your Inner-Batman and More Visual Storytelling Techniques

“We’re programmed to pay our undivided attention to a great story — that’ll never change,” Clifford Chi writes in this HubSpot post. This applies to visual stories as well. Chi highlights brands that tell captivating visual stories in retail, which “pull their audience into a narrative and evoke certain feelings and emotions that consumers associate with their brand, driving them to not only visit their store, but also buy their products.” We share two of Chi’s examples below. Then check …

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#WednesdayWisdom

#WednesdayWisdom: The Right Question to Ask

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Avoid the Power of Stories. I love stories. So do you. We’re built to love stories because, unlike data, they fit the way our brains worked best in a natural state. People who lived in a state of nature didn’t have a lot of data or Excel to help them analyze it. But they had stories, and, with a …

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Innovation

The Next Step After Immersive Theater

This is a very strong idea. According to this Wall Street Journal article, people in China are enacting real-life versions of a popular type of Japanese online game known as Takagism. They’re locking themselves in converted bomb shelters, residential apartments and office complexes, and they must escape by solving riddles and brain teasers. It takes the idea of immersive theater, like Sleep No More and Here Lies Love, and makes it not just immersive but participatory. Note that there is …

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