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Marketing

Don’t Fall for These 8 Online Marketing Myths

You've only got a certain number of hours in a day to devote to online marketing, so it's important your strategies are effective. KISSmetrics recently listed 8 deadly online marketing myths, and then killed them one by one to help you stay focused on tactics that drive business growth -- and not waste your time. We've highlighted three below, but you can read all of them here. 1. People will buy our product because it’s cheaper than the competition’s: Cheap...

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Experience

Is This an Age of Blockbusters in Live Entertainment?

This piece makes a very compelling case for the death of the “Long Tail” and the fact that we are in the age of the blockbuster. Not only do I believe it, but I’ve been saying for years that the Long Tail is mostly myth. If you’re producing live entertainment, you understand this. When The Book of Mormon comes into your market, it’s going to get disproportionate attention. When the Red Sox are in the playoffs, that will dominate people’s thoughts. But...

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