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Experience

This Is the Experience Economy

Jim has written about the value people place on live entertainment and how it continues to rise. In Zachary Small’s article for Artnet News, Small points to a museum in New York that’s capitalizing on the experience economy. Fotografiska New York “is looking to create an immersive experience,” writes Small. He continues: “The museum is betting that in a city where tickets to the Museum of Ice Cream cost $38, visitors will be willing to pay for the privilege of …

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Experience

A New Kind of Museum Popping Up Around the Globe

Young people aren’t going to museums as much as they used to. Most teenagers use social media. This gave Petra Scharinger a bright idea: to create nofilter_museum, filled with interactive exhibits inviting people to take photos of themselves. A Museum of Selfies! BBC News reports on the Nofilter_museum opening in Vienna, and we have a few Museum of Selfies listed on Goldstar: Museum of Selfies Las Vegas and Museum of Selfies in Hollywood, Calif.: “I think it’s the future of …

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Experience

Listen to This Art on the Wall

Today, according to Pollstar, Pitchfork is launching the inaugural edition of Midwinter, a three-day music event, at the Art Institute of Chicago. The artists, including Deerhunter, Kamasi Washington, Laurie Anderson, Perfume Genius and Oneohtrix Point Never, will perform throughout the museum. Some of the artists have “designed ‘soundscapes,’ unique music inspired by specific pieces in the Art Institute’s collection,” reports Pollstar. For instance, classical composer Nico Muhly’s piece “takes inspiration from two Claude Monet paintings in the museum’s ‘iconic’ Impressionist gallery, …

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Marketing

Give People Permission to Make Fun of You

Is your show really long? Or maybe the title of your event is abstract or silly? The characteristics of your event that make it unique, maybe a bit confusing or possibly even the butt of a joke, could very well be just the thing you should be highlighting in your marketing. Adweek features an example of this from the Hammer Museum at UCLA. The museum has created a six-minute spot in which it pretty much makes fun of itself. The …

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Partner in the News

Partner in the News: Clyfford Still Museum

Attendance is on the rise at Denver’s Clyfford Still Museum. The Art Newspaper reported that the museum, which is dedicated solely to Clyfford Still, a pioneer of Abstract Expressionism, “has received 38,562 visitors in 2014 — already close to the 40,000 the museum originally projected for an entire year and likely to surpass last year’s total of 42,685.” Some of the reasons for their success, according to this article, are changing exhibitions and joint ticketing, programming and marketing with other local …

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Bright Ideas

Are You Running a Museum or a Shop?

Why do kids love museum shops? In fact, why, when you have a beautiful, expertly curated building full of artifacts, art and exhibits do you see and feel so much energy around that museum’s gift shop? Before jumping to the conclusion that people are just crass consumers, pause a minute. I think there’s something more to it. A shop, especially the really fun ones that a great museum puts together, is a living thing. The goods might be tacky or …

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Experience

Is Accessibilty Everything?

I’m old enough to sympathize with and enjoy the somewhat grumpy premise of this piece by Wendy Earle about how technology designed to help people understand and enjoy museums is actually ruining the experience. But when it comes down to it, I can’t buy it. Museums full of “dingy display cabinets … displayed with very few labels” may appeal to a purist or an expert or a super enthusiast, but not to a broader group. Some people would say that’s …

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