In the midst of #TakeaKnee, How One Team Engages the Community

As live entertainment marketers, much of our time is spent racking our brains to develop new and innovative marketing campaigns. How can we reach and engage with more and more of our community and beyond? Just in time for football, The Bears have come out of hibernation with a fresh idea. The team has commissioned four street-art murals that both celebrate the team and beautify the city.¬†According to Adweek, the NFL club hopes the ad campaign will establish “a closer …

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