Jim has written about the importance of making your content (whether it’s a show, game, etc.) available in multiple forms. In this post, he presented a challenge to entrepreneurs in theater and the performing arts: “Find ways to distribute the content to as many people as possible, as easily as possible. Build that fan base. Create those secondary revenue streams to create the profit that allows a cycle of building on success.” Paramount Films recently created a YouTube channel, the …

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At the Oscars this past weekend, Jack Black sang about the demise of movies, how people are only watching “the screens in our jeans.” But as Drew Harwell at The Washington Post reported, that’s just not true: “Analysts expect that box-office revenue this year in the United States and Canada will soar past $11.5 billion, outpacing the record $10.9 billion set in 2013, when blockbusters such as Frozen and the second Hunger Games movie debuted.” Turns out people are seeking in-theater experiences …

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If you want to charge more for tickets, then naturally you need to offer more to audiences. Jim touched on this subject in an earlier post and said the following: “One of the most powerful things you can do in many cases is to charge more. If you’ve got any kind of audience at all, part of that audience likes you and is willing to pay you more if you have something more that you can offer them. … The lesson …

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Of course, there are many differences between watching a movie and experiencing live entertainment, but that doesn’t mean the two industries can’t learn from each other — or that it’s not worthwhile to pay attention to what the other is doing. A few new innovations have popped up in the film world recently that caught our eye. First, in China, theaters are experimenting with streaming live comments from audiences onto the screen. The reception has been lukewarm at best (see …

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