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#MondayMotivation

#MondayMotivation: Are You Offering “the Usual”?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Is the Future of Arts About Broadcasting? Michael Kaiser of the Kennedy Center speculates in this article about the future viability of regional and medium-sized arts organizations as producers of actual live entertainment. He doesn’t directly express an opinion, but he seems to be implying that the ability to broadcast performances (like the UK’s National Theatre or the Metropolitan Opera) will basically …

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#MondayMotivation

#MondayMotivation: “Break-Even” Price Is Faulty by Design

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Perils of a “Break-Even” Price. If you’re not careful about the way you evaluate the price at which you need to sell tickets in order to break even, you could be setting yourself up for some big losses. Here’s how a “break-even” price gets established a lot of the time: somebody, somewhere takes the total cost of delivering a …

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#MondayMotivation

#MondayMotivation: The Real Challenge for Live Entertainment

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Easiest Mistake in the World to Make About Pricing … The easiest mistake in the world to make about pricing … is thinking there is such a thing as a “discount buyer.” And I can prove it to you. Next time you’re gathering six or eight of your co-workers for a meeting and have a few minutes before it …

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#MondayMotivation

#MondayMotivation: It’s About Connecting You With Audience

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Goldstar Distribution Network: Why We Built It. Goldstar’s about connecting your event with our audience. That’s our thing. I’ve said that, or something like that, lots and lots of times, but it started to occur to me a few months ago that it wasn’t quite right. Our thing isn’t about connecting your event with our audience. It’s about connecting …

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#MondayMotivation

#MondayMotivation: People Value Live Experiences More

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Value of Live Entertainment: Still Growing. The value people place on live entertainment continues to rise. I don’t understand why people in the live entertainment business obsess so much about the increased cost of delivering live entertainment and think so little about the crazy upward trend in the price the market is willing to pay. By looking back a …

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