#TBT: The Story War

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It's about stories -- specifically, about the need to build great “stories” into our live entertainment. The Story War I’m a storyteller. It’s true. Ask anyone who knows me, or particularly those who either work for me or live in my house. Just about every principle ends up accompanied by a story. Some of those stories are anecdotes I’ve either experienced or heard, and some are made up to illustrate...

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