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Marketing

3 Ways to Attract a Bigger Audience

Want more people to discover your events? Three little letters can make it happen: SEO. A quick primer on SEO if you’re not familiar: It stands for Search Engine Optimization, and refers to all the ways you can make your website more appealing to search engines, and improve where your site shows up in search results. The benefits of SEO are huge — the easier it is for people to find your events, the better! If you want to improve …

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News

PODCAST: Klaus Derendorf Talks Finding Success in Changing Times

Finding Success in Changing Times With Klaus Derendorf Having talent does not always equal success. Plenty of people have all the talent in the world, but will never make it big. So how do you find that balance between focusing on your creative talent and devoting time to the business and relationship skills you need to succeed?  This week’s guest has the answer. Klaus Derendorf is Chief Business Development Officer at VerifiR, a cloud-based marketing, sales, and authentification platform. VerifiR …

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Marketing

Partnerships With a Point

One strategy to attract new patrons and gain exposure is to create partnerships — with organizations similar to yours and with ones in other industries. The social media video app TikTok has a knack for partnering up. David Cohen reports for Adweek, “TikTok has entered into … partnerships … with Girls Who Code to support women in technology in the #MarchForSisterhood campaign, with Conservation International to address marine plastic pollution in the #SaveOurOceans challenge and with the American Society for the Prevention of Cruelty …

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Marketing

Design Tips to Make Your Emails Stand Out

According to HubSpot, “the average recipient spends about 1.1 seconds scanning an email prior to deciding whether or not they want to stay or abandon the message.” Which means … email design is important. Kristen Baker lists 10 Email Design Best Practices. Here’s the first one: “Craft a strong subject line. Your email subject line is the first thing anyone sees when you send them an email. It’s the brief statement that’s supposed to pique the interest of your recipients. It should capture their attention …

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#MondayMotivation

#MondayMotivation: Apps Are Dead. Long Live the App.

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: All Apps Are Trash. Eventually. And probably sooner than you think, your app is in the trash. Mine too. Which is sad for me because I’ve got two of them. The iOS app alone has been downloaded more than a million times, and they’ve both got killer rankings (4.8 stars on iOS and 4.6 on Google Play). Not to mention that it’s taken …

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Customer Service

How to Make 21st Century Customers Happy

Customer loyalty is harder to come by these days with so many brand choices via the internet. Chidike Samuelson writes for Entrepreneur: “Data by American Express has shown that nearly 60 percent of customers try a new brand or a company just to find better customer service. In fact, 89 percent of customers often swap to a company’s direct competitor after bad service.” Customer service is more important than ever. Samuelson highlights four keys to satisfying today’s customers. We share …

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#MondayMotivation

#MondayMotivation: A Little Table-Pounding

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Batman and Robin, Part 2. One day, a few years ago, I realized it was time to do a little table-pounding. This is an activity that, for the unfamiliar, is described in the CEO Handbook (which you mysteriously receive in the mail, in a sealed, black leather pouch shortly after you become a CEO. No return address) as: “The act …

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#MondayMotivation

#MondayMotivation: Leverage Your Larger Partners

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Small Organizations Need Mobile, Too. Smaller organizations sometimes delay or skip important innovations because they’re small. They have less budget, staff or expertise. Consumer tastes and habits change, and because smaller organizations are generally closer to the customer, they know it. They see the changes and know what’s necessary, but often decide not to take steps to match that change …

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#MondayMotivation

#MondayMotivation: The Mobile Revolution is Over

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Mobile Gets You Everyone. Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years. Compared to desktop computers, mobile is relatively new, and as a result, those adopting it first tended to be …

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Marketing

Digital Ad Dollars Are on the Rise

Be where the people are — and the people are on mobile. That’s the title of one of Jim’s post for this blog. Looks like advertisers are following the trend. “Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast by eMarketer,” reports Robin Kurzer for Marketing Land. Kurzer shares the numbers and where the dollars are coming from. And why should we care? Kurzer writes: “The trend is hard to ignore — …

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