Draw Bigger Crowds by Going Mobile (Literally) — Like Minnesota in a Box

Last week, we wrote about Portland’s "Opera a la Cart" -- a mobile cart with a stage, a handful of props and a cast of opera singers ready to perform songs to order. This week comes news of Minnesota in a Box. "Explore Minnesota Tourism tricked out a pair of steel shipping containers for an immersive campaign that invites prospective visitors to 'sample' a pair of the state's diverse attractions and share their experiences via social media," reports Adweek. The 8-by-8-by-8-foot...

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