Reach Gen Z With These Key Stats

In her HubSpot article, Pamela Bump helps us to better understand what makes Gen Z unique. Bump writes: "By now, you probably know that Gen Z is the most hyper-connected generation. This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it." If we hope to reach this generation -- and, according to Bump, we do...

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