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#MondayMotivation

#MondayMotivation: We’re Handing Off the Torch of Power

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Most Important Thing in the World for Marketers to Understand. On October 23, I gave the keynote at the (very fun) Arts Reach 2014 conference in (very fun) downtown Los Angeles. The talk was called “The Great Jump Ball” because my point was to explain that the cultural and business and societal norms of the next 50 years or...

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Marketing

What Your Patrons Want — Survey Says

What do your patrons like about your organization? It's an important question because it brings up issues of trust and loyalty, two things every organization values. A new survey posted by Marketing Land "explores drivers of brand perception, consumer trust and the corresponding benefits to retailers." There are a number of interesting insights, like: • "Roughly half of millennials (52 percent) and Gen Xers (48 percent) wanted retailers to align with their values. •  The overwhelming majority of respondents (85 percent) liked the...

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Innovation

Selling Out Editors’ Picks 2017: Think Outside the Industry

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re highlighting: Think Outside the Industry. You can click on any title below to...

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Marketing

People Want Experiences — Luckily, That’s What We’re Selling

We've written about it before, and the topic keeps popping up: Spending money on experiences makes us happier than buying stuff. Entrepreneur reporter John Rampton shares seven reasons why this is so, based on a 20-year study by Dr. Thomas Gilovich, a psychology professor at Cornell University. Below, we highlight a few key reasons why we prefer to spend our money on experiences over stuff: "Experiences define your purpose and passions. Your daily activities should be guided and influenced by your purpose...

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Marketing

How Your Venue Can Ace Millennial Marketing

When it comes to reaching millennials, authenticity is key. According to this PSFK article, L.A. grocery chain Erewhon is winning with millennials by being transparent about what they sell. In 2011, Tony Antoci bought the struggling stores, which only sell organic foods. Today the chain is "thriving," especially with millennials, who, "according to Antoci, 'just get organic.'" Jennifer Passas writes, "Immediately after buying the stores, Antonci worked on rebranding the shop and creating an ingredients list. The result was a list...

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Social Media

Men Like Satire, Women Like Puppies — and Other Facebook Facts

Are you curious how men and women use Facebook differently? millennials versus baby boomers? Fractl conducted a survey in April 2016 of 2,000 Facebook users. MarketingProfs shares some of the results: Men are 8% more likely to share satirical news articles/videos. Women are more likely to share inspirational stories and beautiful photos. Millennials are the generation most likely to share memes. Baby Boomers are most likely to share political content. Check out some more survey highlights below: Got a comment or question?...

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Marketing

When Jeans and a T-Shirt to the Symphony Is Good

When audiences clap at inappropriate times or wear jeans and a T-shirt to E.J. Thomas Performing Arts Hall, the folks with Akron Symphony Orchestra are happy: "They got someone who has never experienced classical music ... and they’ve enticed another person away from his or her smartphone, laptop, iPad or other device for live music," reports Crain's Cleveland Business. “Clap at the wrong time -- that’s awesome!" Paul Jarrett, executive director of the ASO since 2012, told Crain's. "We know that...

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News

What Age Group Attends the Most Concerts?

Do people attend fewer concerts as they age? It's a question a new study conducted by Eventbrite attempts to answer. Billboard Magazine reports that the study "found millennials and boomers alike see 'experiences' as an important part of a fulfilled life." The article also covers data from Ticketmaster's 2014 U.S. Live Event Attendee Study. So who are most active concertgoers: millennials or boomers? Turns out, it's middle-aged consumers from 35 to 54. Read more about these two studies here. Got a comment or...

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Marketing

Millennials Are Changing the Way We Market

In his post, The Most Important Thing in the World for Marketers to Understand, Jim explained that we’re handing off the torch of power from one massive generation (The Baby Boomers) to another (The Generation Known as Gen Y or Millennials). He wrote: This isn’t merely numbers. It’s about what kind of assumptions and norms will dominate a culture. My point is simple: We are now already in a Gen Y world. Boomers still (for just a couple more years)...

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