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Millennials Vs. Baby Boomers: What Do They Want? [Infographic]

We’re all looking to attract millennial audiences, and to do that we have to know how the millennial mind works. Nielsen Global Survey is on the task. They polled more than 30,000 online consumers in more than 60 countries over the last few years, gathering info on how they shop, where they eat and what matters to them. Their results reinforce and expand on what we’ve been hearing for years about millennials: They’re fully immersed in both online and offline...

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Marketing

The Most Important Thing in the World for Marketers to Understand

On October 23, I gave the keynote at the (very fun) Arts Reach 2014 conference in (very fun) downtown Los Angeles. The talk was called “The Great Jump Ball” because my point was to explain that the cultural and business and societal norms of the next 50 years or so are up for grabs right now. The reason for this is that we’re handing off the torch of power from one massive generation (The Baby Boomers) to another (The Generation...

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