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One Wise Way to Attract a Bigger Audience

Most of us spend many hours pondering the question: How do we get more people to attend our events? Fast Company highlights New York’s Signature Theatre Company and its milestone of selling its one millionth ticket through its Signature Ticket Initiative, which allows the theater to sell $35 tickets. “No age restrictions. No lotteries. No rush lines. Just quality plays for a fraction of what you would typically pay to see a show in Manhattan,” writes reporter Christopher Zara. Zara …

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News

Congrats Wicked on Another Broadway Milestone

This past Valentine’s Day, Wicked performed its 5,124th performance at the Gershwin Theatre, making it the 10th-longest-running production in Broadway history, according to TheaterMania. The original production featured Idina Menzel and Kristin Chenoweth when it opened on October 31, 2003. According to the article, “The musical has amassed nearly $4 billion in global sales and has been seen by over 49 million people worldwide. It has been performed in over 100 cities and 14 countries around the world.” Congratulations, Wicked! …

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