Remember the Fan Even Before You Forget
- DATE: September 29, 2014
- POSTED BY: Jim McCarthy
Here’s a story that shows what happens when an organization forgets that it’s about the fan, and then remembers. In Major League Soccer, there’s a team called the New York Red Bulls. If the logo looks familiar, there’s a good reason. The team is owned by Red Bull, the makers of the heinous-tasting, but incredibly popular energy drink. Among the many, many other successful branding platforms that the company has established, they bought this team in 2006. As corporate names...