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Marketing

When Doing Good Gets People’s Attention

There are many ways to give back to our communities. Donating proceeds to a charity is one way; collecting canned goods or clothes is another. Billboard reports that the Metropolitan Opera is offering a pair of free tickets per performance through the end of this month to federal government employees during the current government shutdown. Not only is this a good deed that improves the quality of life for these employees, but it’s also a great way to attract people’s …

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Experience

Is Accessibilty Everything?

I’m old enough to sympathize with and enjoy the somewhat grumpy premise of this piece by Wendy Earle about how technology designed to help people understand and enjoy museums is actually ruining the experience. But when it comes down to it, I can’t buy it. Museums full of “dingy display cabinets … displayed with very few labels” may appeal to a purist or an expert or a super enthusiast, but not to a broader group. Some people would say that’s …

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