#TBT: Too Small to Meter, But Not Too Small to Matter

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Too Small to Meter, But Not Too Small to Matter. I’ve got a mixed relationship with the business chestnut, “if you can’t measure it, you can’t manage it.” Of course, you can manage things you can’t measure. We do this all the time in our personal lives, and if I asked my friends to fill out a survey about how I’m treating them, well, I imagine that alone would cause my...

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