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Consistency Across Every Channel, and Other Brand Identity Tips

In order to achieve success today, “you must stick out among the noise,” writes Ron Lieback for Search Engine Journal. Lieback lists 10 essential elements to create and sustain brand identity. We share one tip below, then read the rest here: “Consistency Across Every Channel When creating and building your brand identity, keep your messaging and voice consistent across every channel of communication. The social media channels are obvious but don’t forget your blogs, guest blogs, website copy, PR efforts, …

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Marketing

The Key to Reaching Millennials Is Authenticity

“Everyone wants millennials’ attention, loyalty — and ultimately, their dollars,” writes Michael Brenner for Entrepreneur. It’s a point Jim made in his post The Most Important Thing in the World for Marketers to Understand, and one that Brenner builds on in his article, sharing his company’s research about the best ways to reach millennials. Below are some of the highlights of Brenner’s findings: • Millennials want to be spoken to like the unique people that they are. • 62 percent of millennials …

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