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Spotlight On

Spotlight On … The Pan Am Experience

In one of Jim's past posts, he wrote about Experience Design. "In other words, it’s not just the product (bed, food, show, whatever), but the entire experience around it that matters." Vintage Pan Am 747 Dining & Tour Experience lets you step into a golden age Pan Am 747 for a nostalgia-filled dining experience. Upon check-in at the gate, you'll be handed your '70s-style boarding pass before being invited into the Clipper Club, where you can take in an exhibit of...

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Innovation

The Hottest Season Ticket in Town is For a Restaurant

Next is a restaurant in Chicago that serves several different meals in the course of a year, each one running for three or four months at a time. It’s molecular gastronomy, which means that it takes an extreme amount of preparation and skill, so the menu is the same for everyone and changes infrequently. Over the course of the year, these different menus are what the restaurant calls a “season,” and if you want to go to each of the...

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Experience

Is Your Show Better Than a Meal at the Restaurant Next Door?

I wrote an article in 2010 about whether or not live entertainment is an industry. (The answer is “yes.”) Today, I’m asking how that industry is doing. For a long time, I’ve been saying that Live Entertainment is fundamentally healthy, and I still believe that. When I hear people bemoaning the business, I frequently ask them what business they’d rather be in. Aside from fad or hype-driven sectors, few places exist in the world of entertainment and media that are reliable,...

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Experience

“Natasha” Drops Meals After Surveying Audiences

I saw this show when it included dinner and was in the Meatpacking District.  Now that it’s moving to Midtown and dropping dinner, it’s less of an immersive experience, but I still think you should go if you can. Here’s the part I thought was most interesting about the article: “Our audience surveys and phone surveys showed that people didn’t really value the meals, and at each ticket price level, people said they would’ve still bought tickets without the meals,”...

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